Basis: all statements by or on Clinton, Obama and McCain on ABC, CBS, NBC and Fox evening news programs 1/1 – 3/19/2008Media support for Obama caves in Although critical comments on Obama were not excessive, the drop in positive coverage was more significant – indicating a growing ambivalence in the media, as well as the impact of Obama’s Philadelphia speech. ABC, NBC, CBS and Fox News candidate coverage, 1/1 – 3/19/2008*: tone of coverage by weeks

Basis: all statements by or on Clinton and Obama on ABC, CBS, NBC and Fox evening news programs 1/1 – 3/19/2008 (*individual newscasts missing)Cracks in Obama's story benefit Clinton The revelation of Obama's long-standing association with a controversial black congregation has tilted the trend again, as Hillary Clinton won plaudits for her resilience in the face of Obama’s early lead in the primaries. ABC, NBC and CBS candidate coverage, 2/18 – 3/19/2008: tone of coverage by days

Basis: all statements by or on Obama and Clinton on ABC, CBS and NBC evening news programs 2/18 – 3/19/2008Recession in reporting – if not in words In March, coverage of the economy reached a new peak in terms of volume. At the same time, ¾ of all stories painted a negative picture. In the week of the breakdown of Bear Sterns, 74% of Americans accordingly believed the economy to be in a recession. ABC, NBC and CBS coverage of selected topics: Economy, 7/1/2007 – 3/19/2008

Basis: a total of 15,274 stories on ABC, CBS and NBC evening news programs 7/1/2007 – 3/19/2008Iraq anniversary stops optimistic trend Declining coverage of violence in Iraq has given credit to the Administration’s claims that the situation is improving in Mesopotamia. But a more in-depth analysis on the occasion of the fifth anniversary of the invasion stops the upward trend in the polls. ABC, NBC and CBS Iraq coverage, 7/1/2007 – 3/19/2008

Basis: a total of 15,274 stories on ABC, CBS and NBC evening news programs 7/1/2007 – 3/19/2008To read the full Media Tenor election report in PDF format click here.

For the third time, International Media analysis company Media Tenor is offering a detailed analysis of the U.S. presidential campaign. TV news coverage of the leading Presidential contenders is scrutinized at a detailed level. “The methodology was developed 15 years ago and has been successfully used not only to analyze the 2000 and 2004 U.S. Presidential campaigns, but also for International politics as well,” Schatz explains. Media Tenor’s Presidential Campaign Watch focuses not only on Candidate standings, but also on topics and sources, while adding on an international perspective. Results of Media Tenor studies will be regularly published on MediaChannel.org.For further information visit: MediaTenor.com